San Mateo - Smaato Inc has announced the availability of it’s free RSS news reader software Smaato News for Symbian S60 smartphones. Smaato News is the first Symbian application using the new SOMA™ mobile advertising platform, which allows developers to show advertising within their applications. The existing versions for Palm OS and Windows Mobile have been updated. All versions can be downloaded for free at http://www.smaato.com/ now
Smaato News is an easy to use mobile RSS newsreader for smartphones. Mobile users can subscribe to their favorite news feeds or blogs directly on their phones and read them "off-line". Featured feeds include: CNN News, BBC News, digg technology, Engadget and SymbianOne. The newly released Symbian version supports popular Symbian S60 2nd Edition smartphones, including Nokia N70, N90 and the Nokia 66xx phones.
The integration of the recently announced SOMA™ (Smaato Open Mobile Advertising) allows Smaato to give this commercial-grade software to the users for free. The in-application advertising platform offers unique matchmaking between brands and mobile consumers. With the addition of the Symbian mobile phones (e.g. from handset manufacturers like Nokia) SOMA’s reach extends now to over 120 million new smartphones out in the market today estimated by ABI Research - covering Windows Mobile, Palm and Symbian mobile operating systems.
Mercedes, Microsoft and Allianz are among the first brands working with SOMA™ and distributing their targeted mobile advertising with the applications Smaato Cost and Smaato News. SOMA supports recommended ad-formats by the MMA (the global Mobile Marketing Association) that are contextually integrated into the mobile user- experience.
“We feel that SOMA is a revolutionary solution for developers, end- users and advertisers”, says Ragnar Kruse, CEO of Smaato Inc. “Today’s mobile life is moving extremely fast. No one wants to spend hundreds of dollars for a set of applications, which won’t run on the next device, someone buys just 6 months later. Selling mobile software is extremely difficult for developers today. We help save their marketing costs and free them from the very labor-intensive license handling. The users get high quality software for free or for a substantially reduced price”.
SOMA’s patent-pending mobile advertising platform is initially focusing on in-application advertising for mobile software. Smaato provides the key technologies of its mobile advertising platform as an open interface for developers and content providers, for marketing their mobile solutions by deploying the SOMA™ platform.
Smaato Inc. recently has been chosen by AlwaysOn Media as one of the Top 100 Private Company award winners. The AO Media 100 is a power list of the top private digital media companies. Smaato was handpicked based on a set of five criteria – innovation, market potential, customer adoption, media buzz and investor value creation.
Smaato Inc. is based in San Mateo, California. The company was founded in 2005 by an experienced international management team. The European headquarter is in Hamburg, Germany. For more information please visit www.smaato.com. SOMA™ is a registered trademark of Smaato Inc.
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